It all comes down to 'marketability'. Publishers are running a business; they want a sure thing. The TV chef is a 'no brainer'. But a relatively unknown author – that's a bit of a risk. But don't mistake a publisher's reluctance to take you on as a measure of your artistic worth. It's simply a business decision.
So what can authors do? Well, we write (cos, let's face it, we're going to do that anyway). We work diligently, submitting our pieces to journals and entering competitions. Many rejections later... and a few successes... gradually, gradually we build up a presence.
That is all well and good. And it does work. But what if you have a book that you want to 'get out there'? You can't sit around and wait. So you self publish.
When I wrote 'Essential Mantras for Everyone' I quickly realised that I would have trouble finding a publisher. I began to doubt myself... Why on earth did I write it? Who would want it? What is the purpose...? The answers are easy:
Why write it? Because I want others to experience mantras and enjoy the benefits. Also to prove to myself that I could have an idea and see it through to completion (for me this is HUGE).
Who would want it? Anyone who is interested in meditation and spiritual development. And that's a lot of people.
What is the purpose? To communicate, connect and share. To encourage me to create more books!
And so I have decided to publish the book through CreateSpace. It's on its way.... I am feeling VERY uncomfortable – but excited too. And, you know what? It's OK to feel self-doubt. It's human. I just have to keep telling my inner self the mantra below: