I read an interesting article on the web today and there was a line that made me laugh out loud. 'If you self-publish your book, you are not going to be writing for a living. You are going to be marketing for a living.' I laughed because it is so true. And Ros Barber, who wrote the piece, went on to say that 'Self-published authors should expect to spend only 10% of their time writing and 90% of their time marketing.' Cough, splutter w-what!!???? Hmmm.... he does have a point.
It is easy to get drawn in to the whole 'must push my book in everyone's faces' mode and to feel a kind of desperation around marketing on social media. I hate getting spam - and so I wouldn't like to feel I am inflicting it on anyone!! But I have to speak up a little, or no one will know about my book at all. My answer is to choose a middle way. I'm not going to devote 90% of my time to marketing – no way!! And if that means less books sold, then so be it. My plan is to write, publish, let go. I'll have to plug my book on mantras (ha ha – couldn't resist!) occasionally so that people know where to get it. But mainly, I need to get on with the next one. And I already have one developing with more of my photos and some simple, uplifting text.